Gravity Auto & Leisure ("we", "us", "our") is committed to protecting the privacy and personal information of our customers, website visitors, and credit applicants. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy legislation.
By using our website at gravityautoleisure.ca or submitting a credit application, you consent to the practices described in this policy.
1. Information we collect
We collect personal information that is necessary to provide our vehicle financing services. This may include:
- Identity information: Full name, date of birth, social insurance number (where voluntarily provided)
- Contact information: Phone number, email address, mailing address
- Financial information: Income, employment details, credit situation, monthly obligations, down payment availability
- Employment information: Employer name, address, phone number, job title, duration of employment
- Vehicle information: Trade-in details, vehicle preferences, budget
- Website usage data: IP address, browser type, pages visited, referring URLs (collected automatically via standard web technologies)
2. How we use your information
We use your personal information for the following purposes:
- To process and evaluate your vehicle financing application
- To contact you regarding your application by phone, email, or SMS
- To submit your application to third-party lenders and financial institutions on your behalf
- To facilitate the purchase, financing, and delivery of vehicles
- To improve our website and customer experience
- To comply with applicable legal and regulatory requirements
- To send you relevant offers and follow-up communications (you may opt out at any time)
3. Credit checks and third-party disclosure
By submitting a credit application, you authorize Gravity Auto & Leisure to:
- Perform a credit inquiry with Canadian credit bureaus (Equifax, TransUnion)
- Share your application with our network of lenders and financial institutions to seek financing approval
- Share relevant information with vehicle dealerships, insurance providers, and other parties as required to complete your transaction
We work only with reputable, licensed financial institutions and require them to maintain the confidentiality of your information.
4. Partial applications
If you begin a credit application on our website and provide your name and phone number but do not complete the application, we may retain that partial information and contact you to assist you in completing your application. You may request that this information be deleted at any time by contacting us.
5. Data retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Credit application data is typically retained for a minimum of 7 years in accordance with financial record-keeping requirements. You may request deletion of your information subject to any legal retention obligations.
6. Information security
We take reasonable physical, administrative, and technical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Application data is transmitted using industry-standard encryption (SSL/TLS). However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
7. Cookies and website tracking
Our website may use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and support advertising efforts including the Meta (Facebook) Pixel. You can control cookie settings through your browser. Disabling cookies may affect certain website functionality.
8. Your rights
Under PIPEDA and applicable provincial legislation, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Withdraw consent to the collection, use, or disclosure of your information (subject to legal and contractual restrictions)
- Request deletion of your personal information where no legal obligation requires us to retain it
- File a complaint with the Office of the Privacy Commissioner of Canada
9. Third-party links
Our website may contain links to third-party websites including AutoTrader.ca, Facebook, and Instagram. We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies independently.
10. Contact us
For any privacy-related questions, requests, or concerns, please contact us:
- Gravity Auto & Leisure
- 189 Pembina Road, Sherwood Park, AB T8H 2W8
- Phone: 1-587-400-2299
- Email: gravityapproves@gmail.com
We will respond to all privacy requests within 30 days.
11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.